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Common Freelancing Problems and Solutions
As freelancers we love to fancy ourselves as perfect, but there eventually comes a time when a client is unhappy with our work. It happens to the best of us and many times through no fault of our own. Freelancing still affords us the freedom we don’t get working in the real world. Sure, you can work for a content site and even earn a decent living doing so. However, there’s a whole other world out there with plenty of projects for the taking. Apart from the known nonpaying agencies (there is a list for those), sooner or later we will come across a client or agency who does not have the cash to pay us. I have known of translators who cursed agencies/clients or sent clients threatening letters that eventually only made the translator look bad. Trust me, threats and screams will not get you paid any sooner, on the contrary you will definitely lose a potentially good client and may get a bad reputation on top of that, It is common for a free lancer to get trapped in a clients work and forget his own self promotion. This may lead him into a dry spell of work once he is through with his present assignments. One must set apart some time every day for keeping his presence fresh. Maintaining and periodically updating a blog would help a lot to keep his visibility. As a freelancer, the resources available are meager. Usually there are no stand-by arrangements in case of any breakdown in any resource.
Freelance Graphic Designers Tips
A business these days without a website is outdated. A freelance graphic design business without one should be burned to the ground. With the huge explosion in technology and the Internet, to not have a website for your freelance graphic design business would be business suicide. There are advertising agencies and marketing companies that might need the help of a freelance graphics person to design collateral. Some agencies farm out this type of work as opposed to hiring a full-time graphics person to save on salaries. Touch base with the owner or principle of the firm and introduce yourself and your services. Make an appointment to showcase your portfolio and to explain your intentions. When you are selling your services for graphic design jobs, or working on a project for a client, you may hear about competitors who are supposedly cheaper, faster, or more successful than you.
Resist the temptation to explain to the client just what was wrong with XYZ Agency’s last three campaigns, or how So-and-So’s brochures were so ugly they peeled paint, or tell the story about the competitor’s logo that looked regrettably like a piece of women’s underwear. Doing work for nothing — if you work for free, let it be for something you believe in, with rewards in the form of testimonials and publicity. Showing mockups to clients before a contract is signed so they can “adapt” your ideas and pay you nothing Showing the client too many ideas (so they wonder why they’re paying you since they have to do the work of sifting through them.
Optimizing your blog for search engines
A blog is one of the best and easiest ways to generate fresh, up to date content for your site as well as link love. Good, quality content naturally attracts links, but there are ways to optimize your blog to get the biggest bang for your buck. There are two cause of blog optimization, Increase rankings of the blog on BOTH regular search engines as well as blog/RSS search engines, Increase traffic to the blog from multiple sources such as social search (Yahoo MyWeb, Google Personalized Search) and social bookmarking sites (del.icio.us, Digg, Furl or Blogmarks). Using effective headlines for your posts is one of the most important ways to capture your readers’ attention. TypePad will automatically include the title of your post in the TITLE tag of the HTML, the headline of the page and the URL of the post. These elements are used by the search engines to determine the keyword relevancy of the post. Focus on writing compelling post titles that use your target keywords and capture your audience. Put a sidebar with links to your archives on all of your templates. The more pages that link to an individual page, the better. So if your blog pages all have links to your monthly or category archives, and those archives have links to the individual pages, this raises the page rank for those individual pages. Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy – the first thing that they do when starting a new site is to do the rounds of directories – submitting links to key pages with appropriate keywords in the links. There are loads of directories out there – many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
Black Hat SEO
Blackhat SEO is focused on machine whereas Whitehat SEO is focused on an end user. Black hat marketing is unethical. It is difficult for the search engine alone to distinguish when black hat SEO is applied. In the realm of SEO, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmasters think the black hat SEO will bump their rankings quickly and sit on top of Google. That’s not the case. At some point will be caught and bumped right out of the search engines and permanently banned. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. Black hat techniques are sometimes referred to as search engine spamming. One example is repeating an important keyphrase many times on the homepage. Another is using text that it is the same colour as the background of the page, so the keyphrase is visible to the search robots and algorithm, but not to the human reader. Engineering pages for robots is a practice known as ‘cloaking’. Other examples of spamming which are well known are doorway pages and link-farms.
Organic SEO
Organic SEO Rankings Can Increase Web Visibility by 67%. Organic SEO is the procedure of getting your website ranked high in the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing. Each Search Engine calls for a different SEO Process, but if you Optimize your website for Google, then that is a great start. When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the description of “organic SEO” is not limited to what shows up in the “natural” search engine results – it includes the methodologies used to achieve such rankings. Organic SEO doesn’t interrupt anything. It doesn’t clutter up the view, but blends in with the scenery. It’s all natural and very powerful. So powerful, that the majority of today’s consumers do business with companies that are easily found when needed and out of sight at all other times. Forget subliminal coercion, society has acclimated and wants nothing to do with these tactics. What they do want and flock to consistently is organic SEO applied to their online shopping, problem solving and fact finding. Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers. There is a stark contrast between “organic SEO” and “artificial SEO.” Of course, any decent search engine optimization company will make certain that a site is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Business.com. A good search engine optimization company will also continually seek any industry specific directories where your site should be listed. But truly using “organic SEO” means evolving your site into something that holds actual value to your prospects. In my opinion, this is much more beneficial in the long run than the artificial methodology of trying to garner incoming links that the site does not truly deserve.
How to submit a Article
Article submission is a great way to increase backlinks to your site. Only submit articles you are truly willing to give away. Some careless or unethical publishers might reproduce them without your name or a proper link. Most publishers are ethical and respectful. You really need to come to peace with this possibility before embarking on an article submission campaign; if you’re upset by this, you’ll attract it right to you. Take normal precautions. Notice how your colleagues create their statements of protection. And relax. Don’t publish your email address while submitting to article directories – as you know what that means? SPAM!!! – or you may make a separate email account for this purpose. Don’t use the same article(s) that you submit to article directories ON your website as that may trigger duplicate filters of search engines. If you want to, atleast tweak your article a bit. Be certain that the information in your resource box will still be valid in six months or later.
Top Tips to increase Search Engine Visibility
Search engine optimization (SEO) is the process of improving the visibility of a web site. Other forms of search engine marketing (SEM) target paid listings. This gives a web site web presence. One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short. Remember the librarian mentioned above? They need to find books to match your request of “travel,” so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic. Link importance helps filter out the spammers who set up dozens of free sites and then link their bogus sites to the main Web site. Spamming is such a problem that some search engines don’t count free Web sites at all in their link popularity scores. Some of the more complex search engine algorithms combine link popularity with link importance and use it to assign a weighted link popularity score. The weighted score looks at two things: the number of sites linked and the relative importance of those sites. For instance, if CNN links to your site, that single link might count a lot more than 20 links from your friends’ personal Web pages. Don’t wait for other webmasters to find you! Instead, search the Internet to find sites related to yours and compile a list of sites likely to be interested in linking to your site. For instance, a local land conservation group might put together a list like this: state and local hunting organizations; other environmental groups in the area; as well as city and county informational Web site pages.
International freelancing Tips
International freelancing is a relatively new development in the global market. Some freelance professionals move from one country to another looking for business opportunities along with travelling experience. These individuals often use the Internet as their main communication technology for running a business. Online outsourcing marketplaces focus on assisting freelancers to find work around the world. International freelance support may differ in developed countries, as opposed to developing countries, which have almost no freelance support at all. Different countries also use different currencies. Don’t assume that a client will pay you in your own currency. Rather, spell out the currency type that you prefer in your proposal to remove any doubt. Fortunately, many online payment services such as PayPal already have built-in currency converters. When dealing with international clients you should take into consideration cultural differences that may exist. For example, some cultures are very direct and to the point in their communications. Others are more circumspect. Some cultures love to negotiate and bargain, others… well, you get the point. If you’re not sure about culture differences, do a little research. Cindy King’s blog is a great resource for international freelancers. If your client is located outside of the country where your business is located (or even hundreds of miles away in the same country), then it’s likely that you will not get a chance to meet them face-to-face.
How Google Calculate PR
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated. If the PageRank value differences between PR1, PR2,…..PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level that it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links. Today Google has an algorithm for calculating Page Rank highly compensated. On the one hand, valuing only what are quality links, and should be part of the equation, where they come and Page Rank are the pages that provide, and how the growing volume of these links. Only one thing can be done. Give your users the information they expect when they visit your site. I visit because they expect to find either the content that you now have your users come back to visit, or because they hope to find how your site presents and think about the content you characterized.